Monday, October 15, 2007

It seems to me

That the "shorter period" birth control commercials have cornered the market. And by that, I mean they know how to sell birth control pills. By featuring basset hounds to capture my attention before I go "OH, another birth control commercial! Telling me how much I must surely be suffering in some way for my chemically responsible decision to not have children."

Usually when th
ese commercials come on I laugh, and think "Buy the three extra packs. And maybe just never have your period?" and roll my eyes and go back to looking at the internet while watching TV while talking on the phone.

There are a few

There's the commercial for Loestrin 24, featuring Cammie and her basset Shorty. I like that fellow. He's wee and has ankle fat. Floppy ears and is leash-trained. What's not to love?

Perhaps the idiotic d
ream that his doggie-mama lives in alphabet city, sits around googling birth control and THEN calls up her man. When I googled the commercial, you find a whole RUN DOWN of how this character lives her life.

But I'm not going to switch my birth control in hopes of becoming like her, and having a loft, I "fix up with flea market and second hand" finds. And no, I do NOT believe she lives in Alphabet city, but NICE ONE Loestrin. I'm sure some teenage girl might think that is EXACTLY what she might do when she graduates college and becomes suddenly aware that brilliant good luck like Cammie's TOTALLY exists. Move to this New York and see if she can't have a loft in a pricey neighborhood, with a dog and a man and skinny-ass legs in jeans tucked into boots.

The basset hound is the only thing in that commercial that's real. That chick is perplexed enough by lady times to spend an idle afternoon googling it. Thankfully, she doesn't hide for a whole WEEK when her period comes and ruins her life, she only hides for up to three days! It's like four whole extra days to LIVE.

And then! Today! One minute, staring dreamily at Anthony Bourdain in Tahiti talking to drag queens, then another and THERE IT IS.
Some chick, alone at the beach because her friend wouldn't come with because she had her period. The bad, bloaty friend texts back and forth with her sunbathing, well-adjusted friend about how shorter periods would bring world peace. Or feed children in developing countries.

Or rather, how the sunny, skinny friend is SMART! Takes birth control that lightens everything up. Lame bloaty friend seems to think you must sequester yourself in shrouds of lady-misery and communicate only via text.

Friend at the beach is all "whatever, Bloaty", cuz she has two ice cream cones and a man waiting for her on the boardwalk.

See that? Sit at home with a sweatshirt tied around your waist to hide any potential "issues" and you could miss out on meeting a MAN. A handsome man who loves mint chocolate chip as much as you do.

I'm telling you.

Clearly, market research has been done.
I'm mad ad agencies know this. And tell pharmaceutical companies to capitalize on it. A bunch of old white guys must know the twenty-something ladies, like me, seem to think that the trifecta of happiness is skinny, man, and dog.

I'm not going to lie. It's a bit my life dream to be skinny, have a nice man-friend (check!) and have a dog.

My life's dreams are being sullied. So that I might be marketed to.

More dogs, less whiny friends in commercials, please.

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